Sabrina Jeffries
website
visit site ↗the challenge
Sabrina Jeffries is a true Regency romance superstar: a New York Times bestselling author with more than 60 novels under her belt. The problem? Her website and online materials weren't keeping pace with her success. Despite a massive following, her brand felt inconsistent and dated, and it wasn't capturing her personality or charming a new generation of readers.
Sabrina and her team needed a partner to help her take the next big step. Their goals were simple but ambitious: elevate the brand to reach younger readers without losing her loyal fans, move to a custom, easy-to-manage Webflow site, and, most importantly, build a website that showcases her huge catalog and drives book sales.
“It has been such a pleasure working with you. The site is gorgeous, and the process was painless. I have already recommended you to others and will continue to do so. Thank you again for your professionalism and expertise.”
the approach
I was thrilled to partner with Sabrina and her team on a brand and digital presence that matched her vibrant career. It was personal from the start. I had Sabrina and her team answer a set of brand questions so I could get to know her beyond her books, then wove her personality and passions into a refreshed identity.
She's an avid bird watcher, so her hobby found its way into her new logo. And since I was speaking to Regency romance fans, I wanted a romantic, natural tone that felt true to the genre and to Sabrina, while still feeling modern.
Next came the website. I led the project and directed the developer, translating everything from the branding work into a dynamic, scalable, functional site. The goal was a complete hub where readers could learn about her novels and about Sabrina herself, as an author, a person and a mom. The real game-changer was the custom CMS, which lets her team update their content quickly. No developer needed!
To tie it all together, I designed a password-protected online style guide and toolkit. It gives her team and outside vendors easy access to logos, fonts, colors, images, and branded Canva templates for her social media and newsletter.
By the end, Sabrina and her team had a fully functional website and a branded toolkit they'll use for years to come.