Brand designer · Creative director · San Diego, CA
hi, i’m jess.
I make brands people remember, share, and talk about. Over 17 years of brand and creative leadership, with a few awards picked up along the way.
brands & organizations i've had the joy of working with
the work
A few favorites from throughout my career. Some are big brands, some are big dreams from fearless entrepreneurs, and every one has a story.
Case studies
- Branding
- Web Design
- Web Design
The Experience
For the individuals who want to achieve their personal goals.
read the case study →: The Experience- Branding
- Marketing Campaign
- Branding
i couldn't leave these out.
- Product Design
- Packaging
Marvel Beginnings II
For comic fans and collectors.
- Product Design
- Packaging
Hello Kitty
For the cute and cuddly.
- Branding
- Packaging
Misadventure & Co Vodka
For the spirits connoisseur.
- Branding
- Marketing Campaign
Stop the Hate
For the changemakers.
a little about me
A creative thinker, sarcastic foodie, trail runner, sworn enemy of raisins, and semi-professional weirdo.
I'm a San Diego native who fell in love with art at 15 and turned it into a career. I earned my B.A. in Art, with an emphasis in Graphic Design, with honors from San Diego State.
I got my start designing for brands like Marvel, Sanrio, Nat Geo, and the NHL, where I learned to make big ideas work inside even bigger brand guidelines.
From there, I spent 12 years co-owning two boutique design agencies and freelancing, so I've worn every hat: designer, creative director, team lead, and occasional printer whisperer. I know how to take a brief from big idea to finished launch, and keep everyone smiling along the way.
Now I'm looking for my next home in an in-house team, where I can build brands, launch campaigns, and help a great team do its best work.
How I work
I start every project with one question: WHY? Why does this brand exist, who's it for, and what should they feel? Once we get that, the visuals get a lot easier, and a lot better. I believe good design solves real problems, and great design makes people care.
Off the clock
You'll find me spending time with my family, on a trail, at the gym getting humbled, or hunting down my next great meal. Then another meal. It's called balance.
what i bring to the table
Brand
Brand identity, brand systems and guidelines, licensing
Campaigns
Integrated marketing campaigns, social and digital, PR and communications
Product
Packaging, licensed product design, print production (digital and offset)
Digital
Web design and UX/UI design
Leadership
Creative direction, team leadership, client and stakeholder management